July 26, 2018

Grow Here campaign named a finalist for PR News Platinum Award

By: Brian Mittge   Comments: 0
AWB's 2017 Grow Here campaign has been named a finalist in the PR News Platinum PR awards contest. AWB's television, print and online employer image campaign featured Olowo-n'djo Tchala of skin care products company Alaffia; Leen Kawas and advanced research firm M3 Biotechnology; and Alex McGregor of the agronomy-focused McGregor Co. 
AWB's work to highlight the remarkable stories of Washington employers has earned some important notice of its own. The 2017 AWB Grow Here campaign has been named a finalist in the PR News Platinum Awards, alongside international campaigns by some of the globe's top brands and public relations firms, including FleishmanHillard, IBM and KFC.

Grow Here is AWB's ongoing initiative to tell the stories of Washington employers and the ways they improve lives and strengthen communities. The 2017 campaign featured three employers -- Alaffia, M3 Biotechnology and The McGregor Company.

The campaign featured 30-second television spots, longer-form videos, online radio ads, print media buys, mailers, social media and more. AWB worked with long-time partner Daniels-Brown Communications, an Olympia-based advertising and public relations agency, and Seattle-based BigHouse Production to produce the campaign. 

The employers AWB chose represent the diversity of Washington's business community

  • Alaffia, a Tumwater-based maker of skin-care products that focuses on supporting women and girls in Togo;
  • M3 Biotechnology: a Seattle-based firm researching cures for Alzheimer's, Parkinson's and other devastating brain diseases; and
  • The McGregor Co., a century-old family-owned Colfax-based company supporting Washington farmers.
"The finalists of the Platinum and Agency Elite Awards represent the innovative, risk-taking and strategic communicators setting the benchmark of excellence in the communications arena," said Amy Jefferies, vice president of marketing for PR News, in announcing the finalists.

The other finalists in the Public Affairs category:

  • FleishmanHillard: Anheuser Busch's The United States of Beer
  • KFC Corporation: Antibiotics Commitment
  • IBM: Bridging America‚Äôs Skills Gap with New Collar Jobs
  • Republica: Broken Crayons
  • Impact Public Affairs: CADA Campaign on Bill S-2
  • CLS Strategies: Medicare the Pod: CLS Strategies Fights for Type 1 Diabetes Patients
  • Kivvit: New Yorkers Against Corruption
  • APCO Worldwide: Nuclear
  • C. Blohm Associates: Operation Prevention
  • American Medical Association: Putting Patients Before Politics in the National Health Reform Debate
The winners will be announced Sept. 21 in an awards luncheon at the Grand Hyatt in New York City.

Take a look at the long-form videos highlighting the three Grow Here companies: