Well, since you asked about the new logo...
Over AWB's 113-year history, there have been several iterations of the association's logo - from goldenrod and industry monikers to the most recent blue rectangle and palatino type-face that has been used since 1986.
For those who are old enough to remember 1986, you'll be happy to know that Top Gun was in theaters that year and the top song was "That's what friends are for" by Dionne and Friends.
In many ways, the new logo is "catching up" to the brand AWB and its staff have been living and breathing for a few years now. Members and AWB President Kris Johnson wanted to ensure the new logo represented AWB and the state's employers and communities.
Working with Spokane-based public relations, advertising and branding agency DH, the blue rectangle was replaced with a fresh, modern logo that includes a new typeface, new colors and an emblem that symbolizes the coming together of diverse industries and people. The emblem in the logo is also much like an asterisk - a feature that often indicates something at is optimum level. The break in the "W" is an intentional feature to stylize the look for AWB.
So, while the AWB brand is not just a logo, the logo should say something about the brand - in AWB's case: new, fresh and vibrant.
Learn more about AWB's rebrand launch here.