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May 31, 2017

After 31 years, AWB launches brand update, new logo

By: Bobbi Cussins   Comments: 0
AWB staff hold a flag with the new AWB logo at AWB's Olympia headquarters. (Photo: Brian Mittge/AWB)
The year was 1986. Dionne and Friends had the top song, That's What Friends Are For, and Aliens was the year's top movie. And, it was the last time the Association of Washington Business (AWB) updated its brand language and logo.

That is, until today's public reveal of the refreshed website and new logo.

Staff received the first "sneak peek" May 5 and AWB's board members got their first look at the branding and logo May 9 at the annual Spring Meeting in Spokane. All were sworn to secrecy, including AWB President and CEO Kris Johnson.

It has been a long time coming with the kickoff of the brand evolution in 2014. The work started with a brand audit and continued with adoption of a new strategic plan and new Mission and Vision statements. It culminated today with the launch of several new visual elements, including a new logo and a refreshed website.

“This is an exciting time at AWB,” said Johnson. “Our core mission has always been to help employers grow, and that isn’t changing. But our members are driving us to find new ways to accomplish our goals.”

As the state’s oldest and largest business association, AWB has always been the voice of employers, advocating on behalf businesses of all sizes and from all industries to promote a healthy economy. But AWB is increasingly being called upon to do more — to bring together diverse groups and find solutions to the issues facing Washington employers, their employees and communities.

The new branding reflects that larger role and ties into the work the association has done on the 2015 transportation investment package, an infrastructure report released in March and the first-ever Rural Jobs Summit on March 4, just to name a few items.

AWB's press release on the updated branding and logo can be read here.

Stay tuned for future blog posts where we'll discuss the brand language and logo design elements and their significance to living the AWB brand.

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