February 27, 2017
Grow Here campaign celebrates Washington employers
Thanks to a Washington employer, we may one day see a treatment for Alzheimer's disease.
Thanks to a Washington employer, Northwest farm families are helping to feed a hungry world and keep small towns on the map.
And thanks to a Washington employer, women and children in one of the poorest countries in the world are gaining access to jobs, medical care and education.
The 2017 edition of Grow Here, AWB's advertising campaign celebrating Washington businesses, tells the story of three companies that exemplify the ways in which private-sector employers invest in their employees, strengthen their communities and improve lives - at home and around the world.
The campaign, which launched Sunday with TV spots during the Oscars telecast, includes television, radio, direct mail, online and newspaper advertising to tell the stories of M3 Biotechnology, The McGregor Company and Alaffia.
M3 Biotechnology is a life sciences start-up housed on the campus of the University of Washington. The company has seen promising results in clinical trials and is pushing ahead with research that could eventually stop Alzheimer's disease and even reverse its effects.
"We're working on something that could help millions around the world," says CEO Leen Kawas.
The McGregor Company is a 100-year-old agriculture company in Colfax that serves Northwest growers the seed, equipment, research and advice they need to raise healthy, sustainable crops. Alex McGregor, the company president, is driven by a commitment to small towns and farm families that permeates the business.
"Agriculture is the largest employer in the state of Washington, and yet it's fundamentally a family enterprise," McGregor says.
Alaffia is a mission-driven fair trade skin care company based in Olympia that makes products with shea butter, coconut oil and other material sourced from the West African nation of Togo. Company co-founder Olowo-n'djo Tchala grew up in Togo and started the business with his wife, Rose, because he wanted to raise the standard of living in his home country.
"Private enterprise alleviates poverty," Tchala says.
These are just three examples out of thousands of Washington employers that make life better for their employees, their customers and their neighbors. The Grow Here campaign aims to highlight these remarkable stories, and talk about why it's important for Washington to maintain a competitive business climate.
As Tchala says, "When business is difficult, it means you can't grow and when you can't grow, you can't hire people."
To learn more about each company, and to see videos of each, visit www.growherewashington.com