March 4, 2019
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New round of Grow Here commercials begin today, featuring MOD Pizza, Lampson and Alaffia

Grow Here is back!

The new round of AWB's employer image campaign launches today on television, radio, digital and social media.

For the next several months, the public will hear the compelling stories behind home-grown companies MOD Pizza, Lampson International and Alaffia, a company so amazing AWB brought them back for another run.

The goal of Grow Here is two-fold: Improve the public’s sometimes inaccurate image of employers by telling their positive stories and improve the business climate for employers by reminding policymakers that decisions they make have a real impact on employers and their employees.

This year’s campaign features three very different companies, each with its own story to tell about how private enterprise is improving the lives of employees and building communities.

MOD Pizza, one of the fastest growing restaurant chains in the country, goes out of its way to hire people who might otherwise face challenges entering the job market, including people with disabilities and criminal records.

Lampson International is a third-generation, family-owned company that has literally helped build the Tri-Cities community, donating money and equipment to construct key structures like the high school football stadium.

And AWB returns to the remarkable story of Alaffia, the Tumwater-based company that’s lifting people out of poverty in West Africa. This year’s campaign includes refreshed versions of previous Alaffia spots.

Each employer has a 30-second television commercial as well as slightly longer videos that more fully tell the company's story. All can be found on the campaign landing page,, or at these links:

  • MOD Pizza

o Landing page

o 30-second TV spot

o Feature video

  • Lampson International

o Landing page

o 30-second TV spot

o Feature video

  •  Alaffia

o Landing page

o 30-second TV spot

o Feature video

For more information on Grow Here, contact AWB Vice President, Communications Jason Hagey at 360.943.1600.

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