OLYMPIA—The Association of Washington Business (AWB) has named Jocelyn McCabe as the Association’s new director of communications. She replaces Richard Davis, who left AWB to coordinate the Washington Alliance for a Competitive Economy (WashACE) competitiveness effort.  She began work with the Association on Monday, July 14.

For the past five years, McCabe served as director of communications for the Association of Washington School Principals.  Prior to joining AWSP, McCabe served as director of communications for State Superintendent of Public Instruction, Dr. Terry Bergeson, and the Office of Superintendent of Public Instruction.

Before coming to work in K-12 education, McCabe served as a senior account executive in the technology division of APCO Worldwide, a Seattle public relations and public affairs firm. She has public sector experience as public information officer in the Washington State House of Representatives. She began her career as a reporter for the Daily Record newspaper in Ellensburg.

“Jocelyn brings experience, ingenuity and expertise to our evolving communications efforts,” said AWB President Don Brunell. “Bringing important issues to the attention of our members, elected officials and the public in a way they understand our position and concerns is extremely important in a time when people are receiving their information through many different channels.” 

McCabe holds a master’s degree in journalism from Michigan State University with an emphasis on crisis communications and media relations. She also holds two bachelor’s degrees from the University of Washington, one in English/creative writing and the other in editorial journalism.

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AWB is Washington's oldest and largest statewide business association. Formed in 1904, its 6,600 members employ more than 650,000 workers. AWB also is the state chamber of commerce and the umbrella organization for more than 130 trade and professional organizations. While AWB's membership includes the states major employers like Boeing, Microsoft and Weyerhaeuser, more than 85 percent of AWB members employ fewer than 100 people and one-third of its members hire fewer than 10.